When the NCAA was founded by President Roosevelt in 1905, the institution was committed to the idea of not providing a salary or stipend to the student-athletes who took part in its organization. It is based on the idea of amateurism, and this was a notable idea at the time.
But, over a century later, the NCAA is no longer recognizable compared to what the organization used to be. The NCAA has modernized to take full advantage of the new kinds of sports fans and especially the new kinds of media. Today, sports and athletics in the NCAA draw in around $11 billion every year for the organization. Its coaches and administrators make staggering amounts of money. From high salaries to performance bonuses, it seems that the NCAA is a very profitable business considering it is a non-profit organization.