Scholarships, particularly highly competitive academic ones, often require essays outlining the reasons applicants deserve this scholarship. This is your opportunity to let your unique talents shine through in a clear, well-written essay. An essay on why you deserve a scholarship should focus on the achievements you've had that are relevant to the scholarship. It should also highlight the talents you bring to a program and the ways in which choosing you can benefit the school or program you've selected.
Focus your essay on the topic or writing prompt you're given, not a broad and general topic. Financial aid offices sometimes ask students to focus on their biggest achievements, their biggest struggles, their goals for the future, their most cherished values or the ways in which they can benefit an academic program. Your essay should directly answer this question. If you're given a broader topic that simply asks you to explain why you deserve the scholarship, brainstorm about your most impressive achievements and the most unique things you can offer to a program, then focus your essay on these personal traits and achievements. Where possible, emphasize the ways in which your life experiences have helped you develop your skills. For example, you might mention how mentoring at-risk children has helped you develop compassion and a strong work ethic.