Step Two: Make a list of problems you have encountered in some of these groups. Sometimes, there is a plan for solving the problem but it isn't working, or maybe the plan isn't being enforced. The problem doesn't have to be a big one, but it has to be something you can convince other people needs to be and can be solved, or at least made better.
Finding Common Ground with Your Audience: In order to build an effective argument or proposal, you need to find common ground with your audience. While there is some value in arguments which “preach to the choir” and “rally the troops” to support something they already strongly believe, most arguments are more effective if you seek to persuade an audience which is undecided or not strongly in favor of your position.