Increasing competition (whether for-profit or nonprofit) is forcing businesses to pay much more attention to satisfying customers, including by providing strong customer service. It may help the reader to notice the role of customer service in the overall context of product or service development and management. See Product and Service Development.
In addition to the articles on this current page, also see the following blog that has posts related to Customer Service and Satisfaction. Scan down the blog's page to see various posts. Also see the section Recent Blog Posts in the sidebar of the blog or click on next near the bottom of a post in the blog. The blog also links to numerous free related resources.